In today's pulse:

• 🎨 Arts & Music Events Need Innovation

• 🎟️ Tickets Are Broken, But The Fix Is Unclear

• 💡 Cool Activations Inspire

• ⚙️ Creating a Repeatable Event Promotion Process

• Breaking: Interview with Billy McFarland (Fyre Festival)

Read time: 3 minutes

🎨 Arts & Music Events Need Innovation

Over the weekend, I attended an Art Battle event at Culxr House here in Omaha, NE. It reminded me a lot of the RAW: natural born artists showcases I used to attend as a live painter.

These events are innovations on more traditional art and music events. They combine technology and interactivity to create more immersive experiences for attendees.

This trend has been going on for nearly a decade but it seems to be accelerating as live events return in force.

🎟️ Tickets Are Broken, But the Fix Is Unclear

The ticketing industry is facing widespread acknowledgement that it is broken, with issues ranging from glitches and bots to inflated fees and lack of transparency.

Taylor Swift's recent ticketing debacle and the subsequent investigations and lawsuits have brought the problems to the forefront. However, amidst various legislative proposals and lobbying campaigns, the exact nature of the problem and the appropriate solution remain unclear.

While efforts have focused on regulating primary and secondary market issues, such as pricing transparency, holdbacks, and combating scalpers, there is a lack of consensus on how to address the complex web of challenges faced by both consumers and the industry. The need for meaningful and systemic reforms is recognized, but finding the right path forward proves elusive.

💡 Cool Activations Inspire

One of my favorite parts of working in event technology at SXSW was always the creative, interactive brand activation throughout the festival.

BizBash regularly shares some of the most creative activations throughout the industry.

These cool event activations can serve as great inspiration for how to make your events stand out (which helps them promote themselves!).

⚙️ Free Virtual Event: Creating a Repeatable Event Promotion Process

Join us in this virtual event as LGX Branding shares their event promotion process they use for managing promotion for multiple venues.

Tuesday, June 6th at 11:00 AM Central Time

Click here to learn more and register.

BREAKING: Interview with Billy McFarland, Founder of Fyre Festival… Yes… That Fyre Festival

Well, I had literally just hit schedule on this newsletter when HOSTED by POSH dropped their new exclusive interview with Billy McFarland, the infamous founder of Fyre Festival.

While the festival obviously ended up being a legendary debacle, there’s still some interesting things to learn from Billy. He was very good at tying together investors and big-name influencers and selling a big… gigantic… vision.

That’s It!

If you have anything interesting you’d like to share, we’d love to hear it! You can respond to this email or send a DM on LinkedIn: Craig Heron.

Thanks for reading, and see you next time!