In today's pulse:

• 🕺 Building a Brand Without Relying on Big Name Performers

• 🙇‍♂️ 31 Social Media Post Examples To Promote An Event

• 🎤 New Data On What Actually Drives Ticket Purchases For Live Music

•  🎉 Streamline Your Local Event Promotion

• 🏢 8 New Event Industry Marketing Jobs

🕺 Building a Brand Without Relying on Big Name Performers

Wether you’re promoting events that feature performers (musicians, comedians, artists, etc) or speakers— many promoters come to rely on the “draw” of those performers to sell tickets.

Some of the best promoters, though, have built up brand loyalty themselves that helps them stand out regardless of the performer's draw.

In a previous newsletter, we shared how some of the top words in event titles that were successful through our promotion channels included the promoter’s brand name. These promoters have built up such an expectation of great experiences for their attendees that fans are more willing to give something new a try if that brand’s name is attached.

In the HOSTED by POSH newsletter, they recently interviewed Elsewhere's Co-Founder, Rami Haykal-Manning. Elsewhere is a very successful club in Brooklyn. Despite heavy competition, they’ve successfully built a strong brand that attendees love regardless of who the DJ is.

Some of the key takeaways from the interview include:

• Consistency in programming — you’re creating a brand, make sure people know what to expect.

• Community building — get involved with the local community, help attendees connect with each other, and put on up-and-coming local acts.

• Know your audience — cater to your crowd. Keep tabs on what trends are popping off for your audience so you can program around those.

• All parts of the experience matter — events can transport us into a different world. Don’t just rely on the performer to do that. Use visuals, lighting, props, and even themed food & bev. to deepen the immersions of the experience.

🙇‍♂️ 31 Social Media Post Examples To Promote An Event

We curated over 31 social media post examples for event promoters. No matter what your experience level is, you can always use a bit of inspiration.

The article includes examples from successful events including festivals, local promoters, networking meetings, and a few of my favorite personally tested post types for promoting events.

The examples heavily skew towards Instagram, Facebook, and LinkedIn. However, you’ll also be able to use many of these on TikTok, Pinterest, and Snapchat as well.

Get all the examples here.

🎤 New Data On What Actually Drives Ticket Purchases For Live Music

I attended a very insightful webinar earlier this week hosted by Midia, a top music and entertainment research firm. They recently surveyed over 2,500 live music fans to discover changes in the way people are thinking about the money they spend on live music.

This should be insightful for any type of event organizer too.

They had some interesting takeaways including that hip-hop doesn’t dominate live music the way that it dominates streaming. Rock and Indie bands do.

One of the standout points was the answers to the question

Respondents were allowed to select three, which is why the chart goes beyond 100%.

By far, the #1 reason music fans decided to go to concerts was to see one of their favorite artists perform.

However, what I think was an important insight here was the other responses that got a relatively high percentage.

It was easily accessible, it was affordable, have seen and enjoyed the artist before, and had never seen artist before all still had over 25% of respondents saying it was one of the MOST important reasons they attended concerts.

Other parts of their study showed that attendees, looking forward to next year, are more likely to spend lower ticket amounts on a larger amount of shows.

This is a good sign for smaller venues, emerging artists, and other event formats that might be able to attract those attendees a few times throughout the year.

🎉 Automate Local Event Promotion

Streamline your local event promotion by entering your details once and having it submitted across a curated list of local event calendars from your Visitor’s Bureau, Newspapers, Radio Stations, and Things To Do sites. If you have a lot of events, you can auto-import to save even more clicks.

More attendees. Less time. Click here to learn more.

Meme of the Week

🏢 Entertainment Industry Communications and Marketing Jobs

We came across these cool live entertainment industry jobs that you or someone you know might be a good fit for!

Also, if you’re hiring please let us know so we can help you spread the word. It’s free!

Director of Communications @ Little Rock Convention and Visitor’s Bureau in Little Rock, AR

Executive Director @ Palm Springs Friends of Philharmonic in Palm Desert, CA

Regional Director, East @ Sofar Sounds in New York, NY (Remote/Hybrid)

Marketing & Communications Manager @ Cal Poly Arts in San Luis Obispo, CA

Marketing Manager @ George Street Playhouse in New Brunswick, NJ

Booking Agent (Promoter/Buyer Experience) @ Global Talent League, Remote US

Marketing Specialist @ Gettysburg Foundation in Gettysburg, PA

Ticketing Director @ Headliners / Production Simple in Louisville, KY

That’s It!

If you have anything interesting you’d like to share, we’d love to hear it! You can respond to this email or send a DM on LinkedIn: Craig Heron.

Thanks for reading, and see you next time!